Next Level Ventures Makes Largest Investment to Date in the Fast Growing Iowa Tech Leader
Iowa City, IA – MetaCommunications Inc. (“Meta”) has announced the completion of an $8M funding round led by Next Level Ventures, a Des Moines based VC firm that invests in highgrowth Iowa companies. The investment, the largest yet made by the firm, will be used to expand Meta’s sales and marketing efforts, support new business partnerships, recruit additional talent and further develop Meta’s industry-leading technology.
“We felt the time was right to take on investment to accelerate our growth and we’re very pleased to be partnering with Next Level Ventures to make that happen. We pride ourselves on developing solutions that are in step with how creative teams work and the challenges they face. We look forward to continuing to innovate for this market, now with even greater speed and flexibility. My entire team is very excited about what we can do over the next couple of years,” says Bob Long, the CEO and co-founder of Meta.
Since its founding in 1997, Meta has grown into a leader in the productivity and workflow automation software space. Its products, including Workgroups DaVinci, Approval Manager and the newly-launched ProofMe, are used by hundreds of creative teams at the world’s leading brands, including Crate & Barrel, Pfizer, Merck, Sony, Staples and Yamaha. Customers rely on Meta’s software to manage design projects, streamline workflows and collaborate on content reviews and approvals. With its additional financing, Meta has plans to expand its operations significantly. Over the next two years, the company is forecasting an additional 25 hires.
Mark Nolte, the President of the Iowa City Area Development Group, was instrumental in connecting Meta and Next Level Ventures. “Meta is one of the most exciting entrepreneurial businesses in the state and a great example of the type of tech innovation the Midwest’s Silicon Prairie is becoming known for. The ICAD Group is pleased that Meta’s growth will contribute to a rapidly-developing downtown Iowa City and we’re excited for their plans to continue hiring great talent from the region,” he says.
Meta’s strong top line sales and its equally strong involvement in the Iowa tech community are are a significant aspect of what attracted Next Level Ventures and led them to make this investment in the company. “We’re betting big on Meta. The business and its team have a proven track record of innovation and sustained growth in their industry and an enviable list of Fortune 500 customers to support this. In short, Meta has shown it has all of the needed elements to become a powerhouse growth story for Iowa and we want to be a part of that story,” says Craig Ibsen, Managing Principal of Next Level Ventures.
Joining Next Level in backing Meta is Cedar Rapids-based St. Martin Land Company. St. Martin invests in established, profitable businesses in Iowa and the surrounding areas. Meta’s demonstrated growth, loyal employee base, and strong management team attracted St. Martin to sign on as coinvestors.