Marketing & Creative Blog

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The dog days of summer are here. If you’re stuck in that interstitial space between relaxation and a return to the daily grind, we’ve put together a late-summer reading list to help you ease into the flurry of activity that fall will bring.

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A recent piece in The New York Times proclaimed that researchers have discovered it’s possible to buy happiness. The catch is that you need to spend your cash on time-saving resources vs. material goods.

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As creative professionals, sometimes it's as if our minds are an endless stream of ideas and the river of creativity seems like it will never run dry. But then, just as quickly as starts, inspiration ceases to flow.

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Team leaders have the important and often challenging responsibility of managing time, tasks, and resources to meet specific deadlines. This responsibility can be especially tricky for creative teams.

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How do you spend a typical weekend? If your answer includes working or thinking about work, you’re in the majority.

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Want to take your conference experience to the next level? We can help. Check out these tips for making the most of your time in Chicago.

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Here’s a look at a few of the recent updates we've made to Workgroups to help creative and marketing teams around the world work more efficiently and effectively.

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What comes to mind when you hear the word automation? Manufacturing assembly lines? Self-driving cars? Those hosts from Westworld?

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Never have distractions been as expansive, as frequent, as persistent, and as irritating as they are today. It’s the era of news feeds, push notifications, the Twitterverse, and Snapchat. And there seems to be no escape.

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A single view isn’t just the gold standard for customer-facing marketing. It should also be the standard operating procedure to which your marketing team aspires for their day-to-day work. Here’s why aggregating your team’s processes into a single platform of record makes sense.

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If you’re still keeping up with your New Year’s resolutions, you deserve a high five. By the time the waning days of winter roll around, most Americans have given up on those good intentions that seemed so doable on Jan 1.

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Mike Smith is an in-house creative with a passion for high-quality design and a knack for branding. He first realized his love for graphic art in middle school and has been nurturing it ever since. We caught up with the art director at email marketing company AWeber late last year to talk about...

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As makers of software that powers the work of creative and marketing teams, we were thrilled to read Adobe’s State of Create: 2016 report that was released in conjunction with...

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We know our function is vital to business and know we’re influencing top-line and bottom-line results, however, in a meeting where the sales team can boast about their numbers, it’s may feel tough to demonstrate that to other departments. But, as Steve Jobs said, “It is in Apple’s DNA that...

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Being more deliberate about crafting your creative brief before any work begins can be the difference between major time and budget investments into a project. Here are nine must-haves for a stellar creative brief.

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Pleasing everyone in your organization (or, in New Zealand’s case, your entire nation) and in your target market is nigh on impossible. There’s also the possibility of inadvertently developing a visual treatment too close to an existing mark, which any conscientious designer will tell you is...

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Debbie Millman is a designer, artist, author, educator, CMO of Sterling Brands and host of Design Matters, the world's first and longest-running podcast on design. As President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history, and one of the most...

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Labor Day is around the corner. School is starting any day now. Last week, I swear I saw a single yellow leaf flutter onto the sidewalk in front of me on my morning walk to work. Summer 2016 is drawing to a close and while we still have weeks of sunshine and warm temps left to bask in, the...

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In our new guide, you’ll get insight that allows you to diagnose the specific productivity challenges plaguing your team and learn the concrete steps you can take to treat them.

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Amanda Froehlich is the Creative Operations Manager at Saint-Gobain, a multinational manufacturer of high-performance building and construction materials. She has more than 20 years of experience in the advertising and marketing industry, with a focus on building, leading and developing...

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Last week, our team returned from HOW Design Live, a raucous, high-energy conference that draws thousands of creatives from across the country. The jam-packed agenda delivered almost more wisdom than a single attendee could absorb. For those of you who couldn’t attend, or just couldn’t be in two...

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It’s currently prime vacation season across the country. For those of you who need a little nudge in order to take advantage of your hard-earned two weeks (or more), here’s why you should pack your bags this summer...

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In addition to his role as VP of Design at Etsy, Randy J. Hunt is an author, sought-after speaker, startup entrepreneur and big thinker in the world of design. We caught up with Randy last week to talk about his creative process, his design philosophy and the tools he can’t live without.

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Preparing for, traveling to, and attending a conference can often be a challenge to even the most well-organized among us. A little bit of planning in advance, however, goes a long way to ensuring that you get the most value possible from your registration fee and the time you spend in sessions...

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Where do new creative ideas come from? What drives change in society? What does it truly mean to fail?

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The Bureau of Labor Statistics found that Americans spend more time at work than they do sleeping. Not all of that time at the office is well-spent, though.

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The key to being a successful manager who retains employees is understanding how each individual is different depending on age, gender, and life experiences. Knowing specifically what an employee wants to get out of their job, how interested the employee is in career advancement, and what...

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A recent survey of 500 businesses gives us some great insight into what employees consider the most mundane tasks taking up time in their workday. The results? The top five all involve some form of data entry or data input.

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Creativity generally differs from person to person, depending on individual factors and unique body rhythms, however, research has proven there are certain times of the day, week, and year that you are your most creative. The first step towards figuring out when your creative juices flow is...

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Are you in a mid-winter slump and in need of an inspirational boost? Whether it’s related to your work or your hobbies, everyone needs a good jolt of creativity from time to time. These days, it’s easy to get one from the comfort of your couch. Here are five Netflix documentaries that will bring...

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Whoever coined the phrase “do what you love and you’ll never work a day in your life” obviously never came up against an end-of-the-fiscal-year deadline, departmental budget cuts or the short runway of a fledgling startup.

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Whether it’s a performance review for one of your direct reports, the latest logo redesign mockup from your in-house agency or even just a friend’s request that you take a look at her resume, everyday opportunities to provide feedback are plentiful.

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Today's in-house creatives face their fair share of challenges. Teams are becoming more geographically distributed, which increases the complexity of managing collaborative projects that span time zones or even countries.

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Whether you’re a solo freelancer or part of a bustling agency, there comes a time in every creative’s life where you’re faced with a problem client. In some cases, their nature may be evident from the first meeting, but in other circumstances, you may miss the clues that would have told you that...

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Time tracking gets a bad rap, conjuring up images of workplaces where the clock takes precedence over the individual employee and doing more in fewer hours, no matter the toll on workers, is of paramount importance. Once you’re able to get past any knee-jerk negative associations, however, there...

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How many project management/workflow platforms are out there? 150? 200? Now, how many of those are standalone products? Most of them. On the flip side, the number of workflow solutions that integrate digital asset management, financial management, and online proofing into a unified platform for...

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Last week, we joined over 7000 attendees from 60 countries at Adobe MAX, the premiere conference for creatives. It was a truly action-packed four days of keynotes, presentations, parties and perspective-shifting conversations. While it would be impossible to capture all of the insight we...

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When your team needs to bring in specialized outside help, the first (and sometimes only) questions that usually spring to mind are “How much will this cost?” and “Is this person any good?”

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Don’t let your team’s productivity fall victim to outdated technology.

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Introducing the latest edition of Approval Manager with an improved user interface and powerful new tools for proofing and review!

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Adding financial tracking tools to a productivity solution provides your business with a detailed map that leads to faster and better informed decision making and more innovative campaigns.

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Great ideas. They’re the white whale of your team’s success; elusive and yet hugely important. Where do great ideas come from and how can you fine tune your team’s ideation process to catch them when they swim by?

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Branding your company and/or its solutions often takes careful consideration these days. There are thousands of brands competing for mindshare, digital and traditional marketing channels, instant feedback loops, and an informed, empowered audience that requires thoughtful strategy to attract and...

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With such divergent work styles and needs, it’s only natural for occasional conflicts to arise between introverts and extroverts, especially when the two groups must work collaboratively. If you’re managing a mixed team, here are four ways to make sure you’re creating a team culture that serves...

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Workgroups DaVinci is designed to automate many of the manual tasks you're faced with on a daily basis, giving you more time to create! Here are some articles we’ve found that offer some other great ways to promote creativity at the office.

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HOW Design Live 2015, the biggest conference of creative professionals and industry innovators anywhere, begins on Monday. Here’s a brief rundown of some of the fun that’s in store for our booth and the entire conference!

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If your marketing organization has adopted a strategy to deliver personalized content after conducting multivariate testing, you are likely familiar with the challenge of creating and managing a rapidly expanding library of content.

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Are you struggling to effectively assign tasks to your creative team? Do your contributors provide work via different pathways, using different file management techniques? Well, you're not alone.

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Clients are in control these days. They do online research, read reviews and check social circles for support or criticism of a brand. Brands are now at the will of the online community

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Every year, we see trends in digital marketing. Some extend existing behavior, while others offer new opportunities. This year is expected by some to be a year of "digital marketing transformation."

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This year, marketers are targeting a variety of channels to interact with their customers, delivering rich media content on everything from massive billboards, to mobile devices, and even smart watches.

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Receiving consistently prompt and complete feedback requires a proofing process that eliminates extra steps, hassles and downloads for reviewers.

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As online marketing activities continue to expand, digital asset management (DAM) has become a more common practice among leading brands. I see companies of all sizes centralizing and managing images, mixed media, video and other files through systems like Workgroups DaVinci.

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From personal habits to organizing work principles, we discover practices that can work across all types of careers.

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Often times as businesses grow and evolve, expanding their talent bench, or absorbing new departments, you'll find that not everyone works in the same manner.

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The path toward a customer purchase – the “customer journey” – is typically comprised of multiple touchpoints. Marketing experts across multiple verticals point to achieving success by understanding how and why customers interact with our brands.

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Creative proofing and approval can be easily handled online. Whether in the cloud or residing on proprietary servers, creative assets can move through approval channels using a convenient shared interface.

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Today’s marketers have to stay current with the evolving marketing landscape. The four Ps (product, price, promotion and place) which has been replaced by the four Cs (consumer, cost, communication, convenience).

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A powerful new feature of Workgroups DaVinci’s Advanced Workflow & Scheduling engine is the ability to synchronize activities across multiple jobs within a project.

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Between the creation of appealing digital assets, performance measurement and staying within budget, teams must race to capture mindshare without missing a beat.

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Project management is challenging, with multiple moving parts, enterprise expectations, different personalities and other challenges. Here are seven pathways within three steps to a more motivated project team.

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With Adobe’s recent announcement on the release of the new Creative Cloud, customers have been inquiring about Workgroups DaVinci’s ability to integrate with these new tools.

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We’re excited to announce two new features for our Advanced Workflow & Scheduling engine that give you even more functionality and flexibility while managing your job schedules.

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Organizing your campaigns, projects, and jobs has never been easier thanks to the new tagging feature recently added to Workgroups DaVinci.

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Selecting the right mix of marketing projects to dedicate your team’s time and resources to can be the difference between company growth and costly setbacks.

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