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how design live conference tips

5 Tips To Get The Most Out Of HOW Design Live

Want to take your conference experience to the next level? We can help. Check out these tips for making the most of your time in Chicago.

April 17, 2017


Is Short-Term Thinking Standing In The Way Of Your Success?

If you’re still keeping up with your New Year’s resolutions, you deserve a high five. By the time the waning days of winter roll around, most Americans have given up on those good intentions that seemed so doable on Jan 1.

March 7, 2017

creative team leader

It’s A Great Time To Be A Creative Leader And We Have The Stats To Prove It

We had lots of fun connecting with thousands of fellow creatives at Adobe MAX earlier this month. As makers of software that powers the work of creative and marketing teams, we were also thrilled to read Adobe’s State of Create: 2016 report that was released in conjunction with MAX. Adobe surveyed over 5000 respondents across the globe about their attitudes on creativity. We pulled out some of the key stats and what they mean for you and your team.

November 28, 2016

Debbie Millman on Creative Leader Courage

Debbie Millman On Why Creative Leaders Need Courage More Than Confidence

Debbie Millman is a designer, artist, author, educator, CMO of Sterling Brands and host of Design Matters, the world's first and longest-running podcast on design. As President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history, and one of the most influential designers working today as named by Graphic Design USA, Debbie’s leadership in the industry is undeniable. We were so inspired by her presentation at HOW Design Live 2016 about overcoming rejection and failure that we tracked her down to learn more about her secrets to creative success.

September 6, 2016


Don’t Fear The Robot: What Automation Means For Creative Teams

What comes to mind when you hear the word automation? Manufacturing assembly lines? Self-driving cars? Those hosts from Westworld? In truth, automation is an expansive term that covers the myriad ways in which we can apply technology to existing processes and tasks to make them more efficient and cost-effective. Yes, it’s self-driving cars and voice-activated virtual assistants like Siri and Amazon’s Alexa, but it’s also software that allows us to do digitally what we used to have to do on paper (proof mockups, track budgets) or face-to-face (assign projects, give real-time feedback).

January 24, 2017


How To Win Champions, Influence Colleagues And Impress Clients As An In-House Leader

We know our function is vital to business and know we’re influencing top-line and bottom-line results, however, in a meeting where the sales team can boast about their numbers, it’s may feel tough to demonstrate that to other departments. But, as Steve Jobs said, “It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” It’s also made Apple a brand worth $495 billion. A company that values the creative as much as the technical will have a better chance of thriving in any competitive market.

November 15, 2016


Four Late Summer Must-Dos For Creative Leaders

Labor Day is around the corner. School is starting any day now. Last week, I swear I saw a single yellow leaf flutter onto the sidewalk in front of me on my morning walk to work. Summer 2016 is drawing to a close and while we still have weeks of sunshine and warm temps left to bask in, the arrival of September brings with it an undeniably different mindset. Before you pack up the lawn chairs and turn down the office A/C, there are few tasks to tackle that lend themselves perfectly to the final days of summer. If you’re a leader who wants to close out the season on a high note, here’s how we suggest you do it.

August 23, 2016


Why Your Team Needs A Single Workflow View

A single view isn’t just the gold standard for customer-facing marketing. It should also be the standard operating procedure to which your marketing team aspires for their day-to-day work. Here’s why aggregating your team’s processes into a single platform of record makes sense.

March 28, 2017


AWeber’s Mike Smith On How To Manage Your Team, Your Time, And Your Personal Creative Passions

Mike Smith is an in-house creative with a passion for high-quality design and a knack for branding. He first realized his love for graphic art in middle school and has been nurturing it ever since. We caught up with the art director at email marketing company AWeber late last year to talk about growing his career in-house, managing a team and his life as a creative multi-tasker.

January 9, 2017

How To Lead A Logo Design Process

How To Lead A Logo Design Process

As Google, the Japanese Olympic Committee and the government of New Zealand have discovered in recent days, the art of logo design is a lot trickier than it looks.

October 9, 2016


Amanda Froehlich On How To Cultivate A High-Performing In-House Creative Team

Amanda Froehlich is the Creative Operations Manager at Saint-Gobain, a multinational manufacturer of high-performance building and construction materials. She has more than 20 years of experience in the advertising and marketing industry, with a focus on building, leading and developing award-winning creative teams for several of the world's largest corporations. Naturally, we wanted to pick her brain to see what we could learn about managing a results-driven creative team from this in-house creative guru.

July 29, 2016