AWeber’s Mike Smith On How To Manage Your Team, Your Time, And Your Personal Creative Passions
Mike Smith is an in-house creative with a passion for high-quality design and a knack for branding. He first realized his love for graphic art in middle school and has been nurturing it ever since. We caught up with the art director at email marketing company AWeber late last year to talk about growing his career in-house, managing a team and his life as a creative multi-tasker.
January 9, 2017
9 Must-Haves For A Stellar Creative Brief
Being more deliberate about crafting your creative brief before any work begins can be the difference between major time and budget investments into a project. Here are nine must-haves for a stellar creative brief.
October 13, 2016
The Cure For What Ails Your Team Is Here
In our new guide, you’ll get insight that allows you to diagnose the specific productivity challenges plaguing your team and learn the concrete steps you can take to treat them.
August 23, 2016
Etsy’s Randy J. Hunt On Creativity, To-Do Lists And The Tools He Can’t Live Without
In addition to his role as VP of Design at Etsy, Randy J. Hunt is an author, sought-after speaker, startup entrepreneur and big thinker in the world of design. We caught up with Randy last week to talk about his creative process, his design philosophy and the tools he can’t live without.
May 16, 2016
How To Lead A Logo Design Process
As Google, the Japanese Olympic Committee and the government of New Zealand have discovered in recent days, the art of logo design is a lot trickier than it looks.
October 9, 2016
Amanda Froehlich On How To Cultivate A High-Performing In-House Creative Team
Amanda Froehlich is the Creative Operations Manager at Saint-Gobain, a multinational manufacturer of high-performance building and construction materials. She has more than 20 years of experience in the advertising and marketing industry, with a focus on building, leading and developing award-winning creative teams for several of the world's largest corporations. Naturally, we wanted to pick her brain to see what we could learn about managing a results-driven creative team from this in-house creative guru.
July 29, 2016
10 Tips To Help You Get The Most Out Of Your Next Conference
Preparing for, traveling to, and attending a conference can often be a challenge to even the most well-organized among us. A little bit of planning in advance, however, goes a long way to ensuring that you get the most value possible from your registration fee and the time you spend in sessions and walking the exhibition floor. Here are 10 tips to enhance your experience at any conference.
May 4, 2016
It’s A Great Time To Be A Creative Leader And We Have The Stats To Prove It
We had lots of fun connecting with thousands of fellow creatives at Adobe MAX earlier this month. As makers of software that powers the work of creative and marketing teams, we were also thrilled to read Adobe’s State of Create: 2016 report that was released in conjunction with MAX. Adobe surveyed over 5000 respondents across the globe about their attitudes on creativity. We pulled out some of the key stats and what they mean for you and your team.
November 28, 2016
Debbie Millman On Why Creative Leaders Need Courage More Than Confidence
Debbie Millman is a designer, artist, author, educator, CMO of Sterling Brands and host of Design Matters, the world's first and longest-running podcast on design. As President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history, and one of the most influential designers working today as named by Graphic Design USA, Debbie’s leadership in the industry is undeniable. We were so inspired by her presentation at HOW Design Live 2016 about overcoming rejection and failure that we tracked her down to learn more about her secrets to creative success.
September 6, 2016
Why Only Suckers Don’t Take Summer Vacations
It’s currently prime vacation season across the country. For those of you who need a little nudge in order to take advantage of your hard-earned two weeks (or more), here’s why you should pack your bags this summer:
July 13, 2016
Lessons On Creativity From Author and Harvard Professor Sarah Lewis
Where do new creative ideas come from? What drives change in society? What does it truly mean to fail?
These are all questions posed by Sarah Lewis in her speech titled Vision & Justice: Art and Citizenship, delivered this month as a part of a Creative Matters lecture series put on by the University of Iowa. An accomplished author on creativity (her book The Rise is a bestseller) and an Assistant Professor of History of Art and Architecture and African and African American Studies at Harvard University, Lewis shared her unique insights on art, social change, and failure with the audience.
April 28, 2016
How To Win Champions, Influence Colleagues And Impress Clients As An In-House Leader
We know our function is vital to business and know we’re influencing top-line and bottom-line results, however, in a meeting where the sales team can boast about their numbers, it’s may feel tough to demonstrate that to other departments. But, as Steve Jobs said, “It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” It’s also made Apple a brand worth $495 billion. A company that values the creative as much as the technical will have a better chance of thriving in any competitive market.
November 15, 2016
Four Late Summer Must-Dos For Creative Leaders
Labor Day is around the corner. School is starting any day now. Last week, I swear I saw a single yellow leaf flutter onto the sidewalk in front of me on my morning walk to work. Summer 2016 is drawing to a close and while we still have weeks of sunshine and warm temps left to bask in, the arrival of September brings with it an undeniably different mindset. Before you pack up the lawn chairs and turn down the office A/C, there are few tasks to tackle that lend themselves perfectly to the final days of summer. If you’re a leader who wants to close out the season on a high note, here’s how we suggest you do it.
August 23, 2016
10 Gems Of Wisdom From HOW Design Live
Last week, our team returned from HOW Design Live, a raucous, high-energy conference that draws thousands of creatives from across the country. The jam-packed agenda delivered almost more wisdom than a single attendee could absorb. For those of you who couldn’t attend, or just couldn’t be in two breakout rooms at once, we rounded up some of our favorite words of inspiration.
June 2, 2016
10 Productivity Stats That Will Surprise You
The Bureau of Labor Statistics found that Americans spend more time at work than they do sleeping. Not all of that time at the office is well-spent, though.
Here are 10 productivity statistics that will surprise you.